$ATVI Activision Blizzard price target lowered to $86 from $115 at Benchmark Benchmark analyst Mike Hickey lowered the firm’s price target on Activision Blizzard to $86 from $115 due to intensified scrutiny of CEO Bobby Kotick’s leadership and on-going investigations on alleged sexual misconduct issues within the company. Hickey, who keeps a Hold rating on the shares, is concerned over the potential implications of a prolonged executive leadership struggle, which could further challenge employee retention, culture, productivity, and product quality.